According to MCK’s Monitoring and Research Report on Media Performance in Election Campaign Reporting, Odinga and his running mate, Martha Karua, received 61.2% coverage, while DP Ruto and his deputy, Rigathi Gachagua, received 38.2%.
“For a long time, Raila was the best news seller in the country, so he is considered the best journalist, his re-emergence in the media space has excited many newsrooms. Vice President William Ruto also benefits from ‘equitable coverage,’ Mr Omwoyo said when the report was released.
The report further details that George Wajackoyah of the Roots Party and his running mate, Justina Wamae, gained 0.54% coverage while David Mwaure of the Agano Party and his running mate, Ruth Mutua got 0.02% coverage.
The report which was released yesterday (June 24, 2022) covered the period after the Independent Electoral and Boundaries Commission narrowed the race to four candidates.
Martha Karua defeats Rigathi Gachagua on the cover
Wajackoyah’s running mate Ms. Wamae received 0.22% coverage while Ms. Mutua of the Agano party received no coverage.
According to the CEO of MCK, most media outlets observed ethical codes in their operations and gave all contestants fair coverage.
Kenya Kwanza coverage peaked in June, overtaking Azimio especially on radio platforms.
The report sampled over 20 radio stations and found that the former prime minister aired 8,992 stories while Ruto covered 5,982 stories.
This translated to 865,665 and 549,338 seconds of airtime for Odinga and Ruto respectively.