(Dylan Willows and Jason Lamb via The Zone/Instagram)

Every child who celebrates Christmas deserves to wake up with a gift on Christmas Day.

local radio, the area at 91.3wishes to make this goal a reality by organizing an annual toy drive in partnership with the Christmas Giving Network.

The Christmas Giving Network is a group of agencies that work collaboratively to create and distribute gift baskets to underprivileged families during the Christmas season.

On December 9, the Zone will set up shop in the southeast corner parking lot of the Mayfair Shopping Center to collect toy donations for the 13th consecutive year.

This year’s toy drive will be drive-thru to allow gift-laden vehicles to drop off their load quickly and easily.

Toys aren’t the only thing that can be donated. Gift card donations are accepted and the radio station will even have a debit machine so that electronic donations can be made for those who are not lucky enough to buy gifts or for those who simply do not know what to buy.

“Cash donations are always appreciated because the Christmas Giving Network really knows where to fill the gaps,” said Zone Promotions Manager Susan Knight. “When we put money in their hands, they really know how to stretch it.”

Knight said that toy drives always end up generating lots of toy donations for young children, but teenagers are often overlooked.

“If you want to target teenagers, what really works is gift cards,” Knight told Victoria Buzz. “What kid doesn’t love getting a Starbucks gift card loaded into their stocking?”

The Zone will air its morning show with Dylan and Jason on location. They will be there with other staff and volunteers on and off the air to collect donations.

Knight said the Layed Out car club would come with all of their modified classic cars loaded to the brim with gift donations, as they have done in recent years. Additionally, Claremont High School pre-hosts a gift card drive to collect gifts for teens in need.

One Touch House and Castaway Wanderers Rugby Club will also be making huge donations, as they have done in years past.

Camosun loaders will assist by being on hand to help the radio station pick up gifts that will be dropped off.

Prior to the day of the big drive-in event, people can drop off toy donations at the following select Peninsula Co-op locations:

  • 6739 West Saanich Road (Brentwood)
  • 321 Wale Road (Colwood)
  • 4397 West Shore Drive (Langford)
  • 2320 Millstream Road (Millstream)
  • 6429 Pat Bay Hwy (Saanich)
  • 10350 McDonald Park Road (Sidney)

To donate a gift card or cash prior to the event, donations can be mailed to The Zone on the 3rd Floor, 2750 Quadra Street, Victoria, BC V8T 4E8.

The Zone’s toy drive-thru

  • Where: Mayfair Shopping Center parking lot at the corner of Blanshard and Finlayson
  • When: 6 a.m. to 10 a.m., Friday, December 9