The South African Indian heritage will be further enhanced with the launch of a brand new radio station this Friday.
The radio station, known as Southside FM, will focus on South Indian culture and music while inviting everyone to tune in.
Station manager Dinesh Naidoo said: “We have already started testing lines and making last minute adjustments from May 6 until we go live at 6am on Friday May 13 on 107.2FM in Durban and surrounding areas and broadcast live. This station has a mandate to broadcast Tamil, Telugu, English and isiZulu music with value added content for the wider South African community.
Naidoo added that considerable efforts have been made behind the scenes to prepare the station. Work completed to date includes the following:
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- Completion of the construction and installation of a state-of-the-art radio station.
- Implementation of the governance and organizational structure of the station.
- Employment of an operating team.
- Embarkation of a main sponsor.
- Media campaign (print and digital).
- Content finalization (the station has finalized a wide range of content ranging from advice on health and well-being, entrepreneurial orientation, arts and culture, public affairs, leadership in collaboration with musicians, artists and community leaders from the southern Indian diaspora).
Southside FM South Africa is non-religion aligned and welcomes all religions and racial groups to make this station a success.
Southside FM is for the community and welcomes active participation and contributions (whether monetary or voluntary).
The station is non-profit and is run by a group of people who receive no compensation for their efforts.
Weekday morning show host Meshantan Naidoo said, “The team is excited to kick things off at 6am on Friday morning. Revathi Pillay and I have an amazing surprise for our listeners when “The Big Breakfast” airs for the first time. »