Listening figures from JNLR released on Thursday, February 10 revealed that Beat had increased its weekly audience by 3,000 listeners.
The regional radio now has 154,000 people tuning in each week, up from 151,000 when the last data was released in December.
In the station’s target demographic of 15-34 year olds, Beat continues to be the market leader.
69% of South East under 35s now listen to Beat weekly.
The station dominates radio listening for the under 35s in the South East with 57,000 plays each day – that’s more than 2FM (23,000), Today FM (21,000), Newstalk (7,000) and Radio 1 (8,000).
Niall Power, presenter of Beat Breakfast and head of Station Sound, says:
“We have seen the important role that radio has played for Irish people during Covid and I think now we are starting to come out on the other side of the pandemic, that appreciation of having such easy access to relevant news and information, a friendly ear, a bit of laughter and good music is felt more. We look forward to welcoming more new listeners in the future to add to our ever loyal fan base.
The viewing figures cover the period from May 2021 to December 2021.
Figures show that Irish radio stations have consistently delivered audiences of millions to advertisers and brands throughout the pandemic. Radio continues to be the audio medium of choice for Irish people, with 92% of all adults listening to radio in the past week, compared to 41% listening to Spotify.
Commenting on the good news, Beat CEO Gabrielle Cummins said:
“Given the seismic impact of Covid over the last two years, I am delighted that the hard work of the entire Beat team through what has been an incredibly difficult time has been justified by viewing figures too positive. It seems the pandemic has only served to galvanize our audience’s relationship with the station, as we leave what appears to be the worst of the pandemic, Beat will strive to be an even more integral part of the lives of our listeners.