Sky News Arabia Academy will also participate in GMC through a series of free interactive workshops, covering a range of topics focusing on journalism, digital content delivery and news reporting.

Sky News Arabia has announced its participation in the first edition of the Global Media Congress (GMC) from November 15 to 17, an event focusing on the theme “Shaping the future of the media sector”.

In line with its commitment to providing credible and relevant news in a timely manner across all content platforms, Sky News Arabia’s participation in the GMC will underscore its media strategy which revolves around excellence in news gathering and dissemination. information, guided by industry expertise and supported by technological innovation. .

As part of its dedication to growing and developing industry talent, Sky News Arabia Academy will also participate in GMC through a series of free interactive workshops, covering a range of journalism-focused topics, the distribution of digital content and the presentation of news. The academy was founded with the aim of supporting professionals from all sectors in developing their skills in media, communication and content development, and to help them keep up to date with the latest trends in a rapidly changing landscape. The programs are designed both for professionals in the media industry, as well as for all other professionals who wish to improve their presentation skills or deepen their knowledge in the field of digital journalism and content production.

Commenting on the event, Nart Bouran, CEO of Sky News Arabia and International Media Investments (IMI), said, “We are proud to have Sky News Arabia as our strategic media partner during the first session of the World Media Congress, where we look forward to connecting with industry peers and colleagues. The congress also provides us with a platform to showcase Sky News Arabia’s cutting-edge capabilities and innovation in the use of modern technologies that contribute to our regional and local success across television, radio, digital and media. podcasts.

He added, “As the world experiences a period of unprecedented development and innovation, the human factor remains a key element in shaping news and delivering it effectively and richly to audiences. Part of the reason for our establishment of Sky News Arabia Academy is our firm belief in the importance of providing the right support to young media professionals and enabling them to hone their abilities in the fields of visual and radio broadcasting and digital journalism, in order to follow the evolution of technical and human performance and communicate effectively with the public.

Visitors to the stand can engage with Sky News Arabia’s TV, radio, digital and podcast teams, as well as learn about its studio technologies through a virtual and augmented reality display. In parallel, Sky News Arabia Academy will organize an autocue text viewer challenge, which will allow guests to test their news reading performance in front of the camera.

The Academy will also be offering a series of free, open-to-all workshops throughout the event. The first Sky News Arabia Academy workshop will be held on the morning of Tuesday, November 15, titled “Digital Media: Requirements for Success”; the session focuses on the telephone audience, journalistic writing in a digital world and the use of social media as a source of information and promotion of media material. The course will be taught by multimedia journalist Nuha Omar.

On Wednesday, November 16, “The Future of Journalism and the Concept of One-Team” will see digital transformation expert Roland Berber discuss the secrets and concept of one-to-one team – a recent phenomenon made possible by the technology – and the role of technology in enabling journalists to create and produce high-quality content. The course will be delivered by Roland Barbar, Head of Digital and Social Media at Sky News Arabia.

Chantal Saliba, one of the channel’s leading TV presenters, will conclude the Sky News Arabia Academy series of workshops on Thursday 17 November, with a session titled ‘The future of the next generation of TV presenters’. During the workshop, she will reveal to budding young talents the secrets to succeeding as a TV presenter, including The importance of body language and direct communication, how to manage the camera, the art of changing the tone voice and how to control breathing. , in addition to advice on preparing newsletters and interviews.

Sky News Arabia presenters will also participate in moderating various panels throughout the event. Iman Lahrash will open the Congress by moderating the Ministerial Discussion Session, which will be attended by Information Ministers from India, Pakistan, Zimbabwe and Bahrain, and will discuss industry developments and future opportunities investment in the world. In addition, on the second day of the event, Carolina Nassar will moderate a panel discussion entitled “Media for Good, and Objectives of Sustainable Development”, while presenter and media personality Chantal Saliba will moderate a panel organized by the Emirates Center for Strategic Studies. and Research, on the role of media think tank dynamics in the digital information age.

Attendees of the World Media Congress can visit the Sky News Arabia stand located in Hall 5, as part of the International Media Investments stand, showcasing its network of media partners.