Community members meet with local media professionals to discuss how to better serve the Latino population of the Roaring Fork Valley in the media on Wednesday, November 2, 2022 at the Arts Campus At Willits. (Austin Colbert/The Aspen Times)
Austin Colbert/The Aspen Times

In August, Aspen time and seven other local media organizations covering the Roaring Fork Valley conducted an investigation to better understand the Latino community’s perception of local news coverage. The purpose of the survey was to assess what was missing and how local entities could best fill these gaps.

On Wednesday, members from each of the eight publications gathered at TACAW to review the survey results and propose solutions. The news agencies included in this effort are Aspen Daily NewsAspen Journalism, Aspen timeAspen Public Radio, Glenwood Springs Independent PostCommunity radio KDNK, KPVW La Tricolor 107.1, and The Sun Sopris.

A presentation on the results and an overview of the 2023 proposals was given by Megan Tackett, Editor-in-Chief of Aspen Daily NewsRaleigh Burleigh editor of The Sun Soprisand Samuel Bernal, vice president of integrated marketing solutions for Entravision.



The public was also invited to speak directly with local media professionals to ask questions and provide feedback.

Community members meet with local media professionals to discuss how to better serve the Latino population of the Roaring Fork Valley in the media on Wednesday, November 2, 2022 at the Arts Campus At Willits. (Austin Colbert/The Aspen Times)
Austin Colbert/The Aspen Times

Findings, solutions

Colorado News Collaborative (COLab) received a $25,000 grant from the Colorado Media Project (a COLab partner) to conduct the survey, which received 155 responses.



Respondents varied in terms of socioeconomic status, education and demographic age. However, for sexual orientation, women participated disproportionately in the survey, accounting for 76% of those who responded.

According to the results, most respondents were satisfied with their ability to access news. The majority of respondents were familiar with most local newspapers and relied on at least two local newspapers for information.

While “satisfactory” has a somewhat positive connotation, collectively, local news media aim to raise the bar for reporting on issues affecting the Latino community.

With this, a proposal for 2023 was sketched out, with six proposed solutions:

  1. Invest resources to translate local stories for publication and broadcast in Spanish.
  2. Build a shared database of local voices interested in speaking with local media (in English or Spanish) on a variety of issues.
  3. Create a shared space to aggregate local media content in Spanish on a single platform.
  4. Create an editor position to assist local media in collaboration, translation and support the creation of more news and information in Spanish.
  5. Create a Community Advisory Board to meet with local media monthly, share story ideas, provide feedback and help raise awareness.
  6. Explore what is needed to establish a 501(c)(3) Spanish news and information service in the Valley, complete with board, staff, and operating budget.
  7. The purpose of the survey is to hear the Latino community’s perspective on news coverage, what is lacking in news coverage, and what the community would like to see more of in order to move forward. the front.

For now, these solutions are considered a mere draft. As entities work to make these solutions a reality, you can send new tips to Aspen time on aspentimes.com or through any of its social media platforms, including Facebook, Twitter and Instagram. Or, of course, one of the partners.