HT Media Network launched Punjabi Fever last year which also happens to be Delhi’s only Punjabi radio station – 107.2 Punjabi Fever.
Launched in the month of October 2021, Punjabi Fever has managed to reach the 3rd position in the playlists in Delhi according to RAM’22 data thanks to its amazing lineup and differentiated music mix. Not only did it also beat all radio stations in Delhi to become the no. 1 radio station with the highest TSL. Delhi has a strong Punjabi influence which is accentuated by the neighboring states of Punjab and Haryana. It should also be noted that Delhi has a large Punjabi community and a large portion of Delhites have a dialect heavily influenced by Punjabi. This is perhaps one of the main reasons why Punjabi music is such a fan favorite when it comes to people in the NCR of Delhi. This therefore presents an excellent opportunity for local advertisers to tap into a wider segment of the regional and neighboring population.
Punjabi Fever has only one goal, and that is to make the people of Delhi smile whether they are Punjabi or not, the only criterion to tune into the station is that you must have an unfathomable love for all things is punjabi.
Punjabi Fever offers a range of shows and specials which can be enjoyed by everyone in Delhi by simply tuning into 107.2 FM on their radio receivers. Morning commuters can enjoy Gedi Route, hosted by RJ Vishesh, which brings the best the city has to offer with an eclectic selection of Punjabi music that makes your morning commutes super energetic. The evening show is Delhi De High Munde which is a double jock show hosted by RJ Avi J & RJ Nalwa. A perfect show to completely unwind after a long day at work. Throughout the day, you can enjoy Happy Hour with DJ Abhi India who plays a non-stop mix of the best Punjabi tracks. Not only that, there’s Solution Singh with his daily dose of humor on the station. The station’s Instagram, Facebook and Youtube handles are also buzzing with fun content featuring RJs, live interactions with artists, engaging contests and more. every day.
This station has unlocked a new audience cohort that belongs to the millennial and gen z section, has a good disposable income, is flamboyant with its brand choices and is enjoying life to the fullest.
Punjabi Fever has a motto, GaaneWajjan Do and that’s why Punjabi Fever has very few breaks and more music. Ajit Dheer, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said of Delhi’s only Punjabi radio station “Being in a city that works hard and parties even harder – Punjabi Fever has taken the pulse of Delhi and set the mood for the whole city – GaaneWajjan Do !”