Pulse Media Group has announced that the rebranding of Hobart Digital Media is now complete.
Pulse started as a restricted radio station in 2016 covering parts of southern Tasmania under the former name of Pulse FM.
Over the past five years, Pulse has experienced exponential growth in digital media assets associated with its radio station.
In August 2020, it was announced that Pulse FM would reposition itself as a content creator and publisher, beyond just existing as a radio station.
the exitnow Pulse Hobartalso includes digital information and entertainment platforms in addition to the radio station.
Pulse Hobart now reaches over 75,000 Tasmanians daily and over 150,000 Tasmanians weekly across its various platforms.
It posts engaging local news and entertainment content on social media, and also airs on-air hits and throwbacks.
Pulse Hobart was Tasmania’s most engaged commercial digital publisher in 2021 according to CrowdTangle, a public information tool owned and operated by Meta (January 1, 2021 – December 31, 2021 – total interactions, FB/IG combined).
Over the past 12 months, he has racked up more than 2.4 million social media interactions.
Pulse Hobart General manager Josh Agnew said the company has big plans to engage more with its Tasmanian audience even over the coming year.
“We were delighted to be recognized as Tasmania’s Most Engaged Commercial Digital Publisher in 2021, and we are proud of the significant positive impact our content is having on Tasmanian youth culture,” he said. .
“In 2022, we look forward to producing even more original media content, hosting more local events, supporting more local charities, and continuing to provide our audience with top-notch news and entertainment content. high quality and engaging,” he added.
Pulse Hobart is a social media-focused digital media outlet, primarily posting to Facebook and Instagram.
The radio station is available on various FM frequencies across Tasmania and streams on the iHeartRadio app.