Iconic camera brand Polaroid is getting into the music business, launching not only four Bluetooth music players, but also a commercial-free digital radio station and a dedicated music app.
Far from turning your back on the best instant cameras (opens in a new tab) which brought him into the mainstream of pop culture (having taken the cultural leap of seeing a Polaroid Funko Pop! (opens in a new tab) next month), the company sees it as an extension of its artistic expression.
“Great musicians and photographers capture what we can’t always express in words,” said Oskar Smolokowski, president of Polaroid.
“They make us feel. We’re new to the world of music, but we want to bring as much color and emotion to the space as possible. We’re excited for this new chapter while still being as committed to photography as ever. instant.”
At the heart of this new venture is “an experimental music discovery service” called Polaroid Radio. Designed to counter the pervasive world of algorithmic selection that erodes the art of careful curation, Polaroid Radio “puts radio back in the hands of real people.”
Artists, DJs and audiophiles have crafted five “ever-evolving FM-like stations, man-curated, free and ad-free. Like five worlds of sound, with no pausing, skipping or rewinding.” They’re Itchy Teeth (“Where the pop gets weird”), Poly Chrome (“Like a rave in a kaleidoscope”), Iris (“Mist those plants, burn that incense”), Royal Pine (“Uplifting anthems with real roots “) and Radio Heatwave (“Eternal Sounds of Summer”).
Combining up-and-coming artists with old favorites, Polaroid Radio is available worldwide via the web at radio.polaroid.com (opens in a new tab) or through the dedicated Polaroid Music app initially in the US, UK, Canada, France, Germany, Italy, Netherlands, Sweden, Portugal and Austria, with launches in more other regions to come.
Of course, the most colorful way to enjoy the sound experience is through one of the four new Polaroid players – all of which feature an analog dial for a tactile experience when changing radio stations, and a red “play” button like the iconic red shutter button. Polaroid cameras. They can all be paired with a second player for stereo playback.
The Polaroid P1 is the smallest (about the size of an old twin CD case) and has a carabiner to clip to your belt loops. It does not include the app but is IPX5 waterproof, has 10W output and 10 hour battery life.
The Polaroid P2 (about the size of two bananas) offers a carabiner and wrist strap, 20W output and 15 hours of battery life. The boombox-style Polaroid P3 is the most iconic, with 35W of power and 15 hours of playtime, while the Polaroid P4 offers 60W of big party sound with an adjustable stand.
All readers are now available in the US and UK. The Polaroid P1 costs $59.99 / £49.99 (and comes in 4 colours), the Polaroid P2 costs $129.99 / £119.99 (5 colours), the Polaroid P3 costs $189.99 / 169 £.99, while the Polaroid P4 will set you back $289.99 / £259.99. For more information, visit Polaroid Music (opens in a new tab).
You might also be interested in the best polaroid cameras,
(opens in a new tab)as well as our Polaroid Now review (opens in a new tab) and Polaroid Go review (opens in a new tab).