SVKM’s NMIMS (Narsee Monjee Institute of Management Studies) has appointed Madison Media as its registered media agency to help increase media presence and generate greater reach for the institute across the country.

Under the mandate, Madison Media will manage traditional and digital media services, including print and radio exposure for NMIMS.

Burzeen Bhathena, Director of Marketing and Public Relations, NMIMS, said: “From very humble beginnings in 1981, NMIMS is today recognized as a world-renowned, multi-disciplinary, multi-campus university, comprising 17 specialist schools, 8 campuses, over 17,000 students and 800+ full-time faculty members NMIMS is well known for its consistent academic quality and research-driven approach, as well as for developing a sense of community among students, in order to achieve holistic education. I am confident that Madison Media will help us establish an impactful media presence and build a strong brand through their innovative approach. I look forward to working with them.”

Chintan Soni, Vice President of Madison Digital, said, “We look forward to this exciting opportunity with NMIMS, which is one of the few universities in the country to have established a global footprint. NMIMS’s ongoing efforts to develop and achieve new milestones in education and research are in line with the radically changing landscape of the education sector. By leveraging our digital and results-driven approach, we are confident that NMIMS will achieve its goals and exceed industry expectations. Madison is committed to strengthening NMIMS’ media presence with strategic planning at all levels.

The mandate was won in a multi-agency pitch and will be handled by Mumbai-based Madison Media Alpha.

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