Longtime truck fan Jimmy Barnes will rock the airwaves on Australian Truck Radio.

Modern technology and the internet offer the opportunity for the listener-focused broadcaster Australian Truck Radio to be ideally positioned for the captive Australian trucking niche market.

Founder and Director Simon Smith recognizes the need for connection to the trucking community, and the responsibilities that come with it.

Australian Truck Radio’s Simon Smith says the trucker-friendly format will be a constant companion for drivers, 24/7.

“They are a huge mobile community and they are looking for their own station, and now we have the technology and the resources to deliver that nationwide 24/7. The mobile phone is today’s radio transmitter and receiver,” said Smith, a broadcasting veteran who pioneered the successful ‘trucker’s radio’ format at several stations in southern New South Wales in the late 1980s, primarily from midnight to dawn.

An unexpected bonus after the original show had been on the air for a while was an anecdotal reduction in fatigue-related crashes involving heavy vehicles in areas where the shows were received.

The consolidation of commercial radio networks in Australia over the past few decades has led to a focus on categories such as trucking as more stations have chosen to focus on specific consumer groups such as young owners or even trying to be everything to all listeners while ultimately only satisfying the overall listening needs of a few.

Australian trucking is a huge mobile community looking for industry specific news and information and at the same time drivers are looking for a radio station they can lock and leave while they occupy their cabs and listen to the information and entertainment that applies to their own professional activities as well as their often unique lifestyles.

“If you have a radio station and you’re trying to be everything to everyone, it’s not going to work,” Smith said. “We provide something people want with a music-driven format, and between songs we can get a little laugh and a little variety, including regular on-air conversations with people in the industry. “

“The trucking industry has changed,” Smith points out. “These are mainly dual carriageways between capitals such as Melbourne, Sydney and Brisbane.

“In the past drivers would stop at a truck stop and sit down and have a meal together, but now with dual carriageways that opportunity for camaraderie is no longer there.

“We want to provide a radio station that feels like a campfire for truckers where they can sit and talk and listen.”

Smith says Australian Truck Radio, dubbed the “Voice of Australian Trucking”, can be heard simply by downloading the designated Radio Station app (scan the barcode on this page) or on a computer on the website truckradio.au .

“The cell phone is today’s radio transmitter. You can download the app straight to your mobile and of course you can listen online from our Australian Truck Radio website,” he adds.

“The Australian Truck Radio program format is designed to be a radio station that truckers in Australia can tune into 24/7.

“There are heaps of trucking classics every hour with heaps of industry news and practical information and more all day, every day.”

Music can range from anywhere between Slim Dusty and Lee Kernaghan, to Jimmy Barnes, Midnight Oil, INXS and Bruce Springsteen.

“It’s a trucker’s jukebox that goes anywhere you go,” Smith said.

“The trucking industry is Australia’s biggest radio niche market and this huge mobile community deserves to have its own 24/7 radio station – now it does.”