Media Trust Limited, owner of the Daily Trust, Trust TV and Aminiya newspapers, has sought a partnership with the Border Communities Development Agency (BCDA).
The company’s group chief executive, Mounir Haliru Gwarzo, said some of the excellent programs the agency was pursuing, particularly on interventions in border communities, needed to be scaled up.
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He spoke in Abuja on Wednesday when the company’s management paid a courtesy visit to BCDA’s headquarters.
“We need to increase publicity and we think Trust TV can do a lot, complemented by newspaper and radio as well. I think this is necessary to reinforce the good work the BCDA has done for Nigerians,” he said.
Group Executive Director, Business Development, Media Trust Limited, Ahmed Shekarau, said the company had restructured itself to better serve the masses.
“We have now restructured. We have a TV platform and a radio channel assigned to us. We are also striving to deepen our presence in the digital space as we enter the age of technology. We therefore cannot afford to continue to rely on the print edition.
“Much more important, the TV platform. From the snippets of news stories we see online, we believe your own stories will be told much better through our television platform than even in the newspaper,” Shekarau said.
In response, BCDA Executive Secretary Captain Junaid Abduallahi said the agency was ready to renew its relationship with the company to show what it had done to the world.