The Pride of Cricket Awards jury narrowed down the list of nominees to a shortlist of five. Read their nominations and vote for your favorite…

The Pride of Cricket Awards jury narrowed down the LV=Media Hero entries to a shortlist of five.

Read their nominations and vote for your favorite.

Voting is open until Wednesday, October 5 at 5 p.m.


Jackson Bentley, the cricket kid

Mark Church, BBC London and Surrey CCC

Adam Hope, CC Lower House

Sam Brandon, Buffalo Cricket

Lancs TV Production Team, Lancashire CCC


Jackson Bentley, the cricket kid

Jackson is an under-11 cricketer who since lockdown has amassed almost 14,000 followers on his ‘The Cricket Kid’ Instagram account by sharing his cricket journey in games and training.

Also crucial, he shares free daily training drills and tips for junior cricketers: in the area of ​​wicket, batting and even fitness and pitch.

He regularly gets 20-40,000 views on his posts, and has made several viral videos this year, including one that reached 16.7 million views.

He has been praised for his motivational cricket videos on the Tailenders podcast and has many famous followers including Jos Buttler and Sarah Taylor. Thanks to the success of his channel, he was recently invited to Lancashire CC to interview wicketkeeper Phil Salt ahead of the Roses game for Lancs TV.

Jackson’s efforts towards his own game are second to none, showing enormous passion and commitment to his craft and his teammates, which saw him selected as Lancashire Under-11 captain this season. The engagement he has with like-minded young players on social media is also fantastic, bringing cricket to a wider audience.

To be so committed to growing this account and inspiring others on a daily basis, while being in elementary school and training with such dedication to his own game, has been incredibly impressive.


Mark Church, BBC London/Surrey CCC

Mark Church – or Churchy as most know him – is the life and soul of the county game and a tireless supporter of cricket at all levels.

For nearly two decades he has been at the forefront of broadcasting innovations which have pioneered new ways of covering county cricket and which are now an accepted and expected part of our media landscape.

He was the first person to persuade the BBC to offer bullet-by-ball commentary of County Championship games, starting the first service himself in Surrey in 2002 and frequently commentating on a full day of play without a summary or other commentator for support him.

It has barely missed a day of Surrey cricket since then, with the quality of its early broadcasts and the loyalty of its listeners helping the BBC continue to invest in the commentary service which has played a crucial role in improving access to the national game.

In 2007 Churchy also started working in-house at Surrey, becoming one of English cricket’s first ‘content creators’, long before the term was actually introduced.

His early work on the Surrey YouTube channel was well ahead of its time, profiling Surrey players and entertaining viewers with features such as ‘Challenge Church’ and ‘World Cup Minute’ which gave fans access at the club and gave players the opportunity to showcase their personalities long before they could use their personal social networks.

As coverage of the national game continues to grow, Churchy is still at the heart of it all. He was an early adopter of Twitter, managing the club’s early social media account and building a dedicated fan base.

He became one of the first commentators to incorporate social media into his commentary and – for a time – was uploading contemporary video clips to social media simultaneously with game commentary.

When streaming adoption began in the mid-2010s, it helped bring Churchy’s shows to an even wider audience and allowed him to adapt his style, allowing viewers and radio listeners to experience the game the same way.

Churchy’s unique approach to social media was never better on display than during the 2020 Covid19 pandemic, when he entertained the nation (and far beyond!) first by commenting on classic games with his daughter, then with his incredible Test matches, ODI and T20 against Garden Furniture XI.

The engagement these videos have received from the cricketing community has been extraordinary, with people frequently crediting them with getting them through some of the darkest days of a very strange time for everyone!

While there are still many challenges in our national game, it has never been better served by BBC Radio or more accessible via social media and online broadcasts.

The man who planted the original seed of it all was Churchy and an award like this seems like great recognition for all his creativity, commitment and boundless passion for the game.


Adam Hope, CC Lower House

Lowerhouse CC, play in the Lancashire League and have been around for 160 years. Adam Hope was only very young when he took over social media responsibility for the club in 2003. Since then he has built the club’s presence on social media, embracing all new platforms as they come. their appearance, so that the website is now an excellent information and marketing tool. tool, with constantly updated club news and members who can buy tickets online. Adam and a team of contributors have started a regular club podcast which, particularly during Covid, has been invaluable in keeping supporters connected to the club, and Zoom has enabled contributions from former professionals living halfway around the world.

Where Adam’s contribution has gone beyond that is that he understands the need to recognize and promote the club and the league’s long history, both on and off the pitch. The club’s ‘History Books’ page went live in 2016 and now contains hundreds of items contributed by club supporters, such as copies of old documents, articles, photos, films, scrapbooks and newspaper clippings.

Adam’s unwavering support has encouraged others to write about the club’s history, even when not particularly connected with cricket, and has helped bring the club’s history to people who would otherwise , would have known nothing about it.

Adam always responds positively to inquiries about the club’s past, and one such question – from Scotland – prompted an in-depth profile of one of the club’s greatest former players, for which Adam produced artwork for a exhibition, and created a podcast and website. article, all timed to mark the club’s 160th anniversary.

He is constantly refreshing the way club stats are presented on social media and recently created a QR code trail around the ground showing photos of what the ground looked like in previous eras.

Adam doesn’t do it without the help of a support committee and others, but without his enthusiasm, hard work, skill and unwavering professionalism, much of this wouldn’t have happened. All this while building his career, getting married and starting a family.


Sam Brandon, Buffalo Cricket

Over the past two years, Sam has built a highly engaged cricketing community and launched a successful cricketing brand through a concerted multimedia campaign.

Ahead of the 2021 season, Sam launched Buffalo Cricket – a product line including bats and equipment underpinned by an authentic, down-to-earth social media strategy based on entertaining cricket-focused video content and products. quality.

The channels focus on the “herd” – those who use Buffalo products – making them feel special on social media and giving them all a moment in the sun, celebrating their performance and skills.

Every time a customer buys a bit of kit from Sam, he provides Sam with a bespoke digital graphic of his face, officially welcoming him to the “herd”, and he’ll film it in action – posting the result on social networks to celebrate Their skills.

He created a strong presence on TikTok and Instagram, creating fun social content that catered to cricket fans and leaned on trends to pique viewers’ interest in the product line. A number of these videos have garnered over a million views – and have been approached by TikTok as the best in class creator for cricket on the platform.

He has built a following on TikTok of over 24,400, but the channel’s content continues to garner millions of weekly views worldwide and already boasts an impressive 1 million likes of his content.

During the 2022 season, Sam has traveled the country, filming and editing clips of over 50 school cricket matches, league matches, Sunday matches and midweek friendlies with the aim of capturing as much content as possible. as many ‘herds’ using Buffalo equipment as possible. The idea is that these cricketers are the face of the brand – which makes Buffalo so much more accessible than those using professional players.

Additionally, Sam produces a weekly honor roll that sees Buffalo players see their name under the lights every Monday for batting and bowling.

Its social strategy has resulted in superb social performance as well as product sales [400+ bats and 250+ softs]. He has plans this year with new products and a special edition bat with 5% of the proceeds going to wildlife conservation in South Africa.


Lancs TV Production Team, Lancashire CCC

Lancs TV is a revolutionary live streaming service for members and supporters who cannot access the game.

Launching in 2020, this season saw further enhancements to the popular service with the introduction of bespoke Lancs TV studio based at Old Trafford with a group of Lancashire legends as commentators and presenters.

David “Bumble” Lloyd promoted the service on the Lancashire website.

The Red Rose legend, an iconic figure in English cricket coverage for the past 22 years before his departure from Sky Sports, has signed up to work on the popular county live streaming service throughout 2022.

“It’s flexible, but it’s exciting for me. I’m really looking forward to it,” said the former Test hitter and coach.

“I know people and have a lot of respect for the locals, my wife Diana works here, it’s really a beautiful scene for me. It feels like coming home.”

Lloyd signed up to cover all Vitality Blast non-televised home games, while occasionally taking part in LV=Insurance County Championship cricket.

The first of these was on the opening day of the victory over Gloucestershire, when around 100,000 people listened to the 10-camera coverage directed by BBC Radio’s Scott Read and exploited by local digital media specialists Badger and Combes.

That 100,000 was an increase from the regular daily average.


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