Jagran New Media and Vishvas News’ “Sach Ke Sathi” campaign is back with its sixth edition. This year’s theme is “Sach Ke Sathi: FactsUp”.
Launched on October 13, “Sach Ke Sathi: FactsUp” aims to raise awareness of the societal effects of misinformation and fake news, as well as provide the tools and training needed to identify misinformation. The goal is to raise awareness of fact-checking through media literacy.
The media education and training initiative, “Sach Ke Sathi”, was launched by Vishvasnews.com and Jagran New Media in 2019.
The last five editions have covered topics such as Health Fact Check, Bihar Elections, Yes for Vaccine, Assembly Elections 2022 and more. They shattered glass ceilings with their impact and success, paving the way for the sixth edition to follow.
“Sach Ke Sathi: FactsUp”, which began in October 2022, will continue until March 2023, covering 10 states and 17 cities through various virtual and on-the-ground workshops.
Jagran New Media CEO Bharat Gupta said, “Over time, fake news and misinformation have crept deep into the content we consume, necessitating an urgent need to detect and refute it. At Jagran New Media, we believe in publishing meaningful and trustworthy content, and our efforts to demystify misinformation through vishvasnews.com is at the heart of our ecosystem.
Rajesh Upadhyay, Editor-in-Chief of Jagran New Media, said: “The main objective of the program is to raise awareness, equip citizens with tools to identify misinformation/disinformation and encourage them to spread information on verification. facts in their social circle. . Through this initiative, Vishwasnews.com and Jagran New Media strive to engage as many users as possible and help them identify real and fake news. We plan to connect with citizens through our local coordinators, editors, influencers, community radio and other channels as part of our strong outreach plan.
As part of the campaign, the Vishvas press team will connect with citizens and add them to the Vishvas WhatsApp Tipline number. There will be instructions on how to use the Tipline number to make inquiries. Events and seminars will be organized locally with the help of qualified fact-checking experts for the benefit of the citizens of these cities who are digitally vulnerable.
The whistleblower line will be widely promoted and people will be guided on how to use the number to send their queries and connect in large numbers.