What was arguably Toronto’s only radio station dedicated to hip hop is no more, and its favorite personalities have been let go.

The Flow 93.5 brand was sold to G98.7. On February 14, G98.7 became Flow 98.7 and Flow 93.5 became 93.5 Today Radio. In 2020, Neeti P. Ray won a bid for G98.7.

People who tuned into the 93.5 frequency over the past two days heard pop tunes from City and Colour, Ed Sheeran and Tragically Hip rather than the familiar hip hop and talk shows the station had become for. known.

Flow 98.7 still plays hip hop, R&B, soca and reggae, and has a transition message posted on their website.

“Flow has been a powerful brand in the GTA for over 20 years, associated with the historic legacy of G98.7 and what it has meant to Toronto’s Black community, and we are thrilled to bring these two respected stations together. “, we read in the message.

“The ‘All New’ Flow 98.7FM will continue to be Toronto’s ‘hip hop and R&B’ station, playing various genres of music including but not limited to hip hop, R&B, soca and reggae.”

Ricochet, Blake Carter and Peter Kash all posted that they were fired from their jobs due to the transition. Kash had worked at the station for 12 years.

The loss of the radio personalities is seen as a huge misjudgment for the rebrand.

Hip-hop fans are upset with Flow’s demise, but there are also people who are upset that both stations have lost their original formats.

Some people are commenting online that this effectively merges two Toronto black-focused radio stations into one, and effectively removes more Caribbean music from our airwaves.

One person pointed out the hypocrisy of the change taking place during Black History Month.

It’s true that the new “Today Radio” format doesn’t have much new to offer listeners other than the same recycled Carly Rae Jepsen tracks that play on many other stations.

At some point before, Flow had also introduced a non-local show The Breakfast Club, replacing local morning programming, to poor reception.

However, some people seem to agree with the way the “All New” Flow sounds.