Al Woods words

The last decade has seen Internet radio become mainstream with major networks like NPR, BBC and NBC making the transition online. It’s no surprise considering that many listeners now prefer to stream their favorite shows on their watches, phones, and other smart devices.

Therefore, for you to have a chance of getting people to listen to your radio station, you need to give your audience the ability to download your station in their pocket.

What do you need to start an online radio?

Technology has lowered the barrier to entry for most industries, radio being one of them. With a platform like Radioking, all you need is a microphone, a secure internet connection and a PC.

Start your radio journey in 5 easy steps

As simple as it sounds, you will also need to consider other factors in your preparation phase to ensure the success of your radio station. The 5 important steps to follow include:

Step 1: Consider what you want your radio to be known for

Research your target audience and establish their preferences. You will also want to ask yourself why you are venturing into online radio. If you are not sure yet, you can get inspiration from successful case studies.

Also think about partners and the type of content you will be delivering to ensure consistent branding across all of your programs. Chat with your coworkers like DJs or assistant presenters to make sure you’re all on the same page.

Step 2: Customize your station

Perhaps one of the most important decisions to make in your first steps is the name of your station. Your branding should be aligned with your audience and the type of message your radio will focus on.

It is also important to do additional research to ensure that your branding or some aspect of it does not undermine existing brand names. Most countries have tools you can use to check if your desired brand is available or already in use.

Step 3: Research Copyright Laws

As an upcoming presenter, brushing the law is the last you would want. Therefore, familiarize yourself with the music copyright laws of your country. If you plan to play music, buying a license should be on your to-do list. You can also consider using royalty-free music, but you may still need to invest in a one-time license.

Step 4: Assemble your equipment

Besides the PC, an internet connection and a microphone, you will need a pair of headphones and a registered account to create a radio station. If you’re only thinking of a simple setup, consider a USB condenser microphone that comes in box form and is plug-and-play compatible, meaning you don’t need any technical know-how to set it up. install.

Consider getting additional gear for other features if you want a more sophisticated setup. An audio interface will be useful for converting standard XLR audio signals into high quality sounds. On the other hand, a mixer will allow you to manage multiple audio inputs rather than relying solely on software mixers.

Step 5: Find news and information to share

If your internet radio station focuses on news, you will need to create a method to organize your news before the show goes live. One approach is to subscribe to the RSS feeds of all the blogs and news sites you read regularly and organize them in one place. That way you’ll have everything you need in one place while you’re getting ready.

What are the benefits of having an internet radio host?

Yes, you can host a physical radio station, but it requires deep technical knowledge as well as constant maintenance, which can distract your attention from the creative process of generating engaging programs.

Radioking offers you great flexibility in terms of customization. You can also be sure that your radio will be seen from different devices.

The platform provides valuable audience metrics to help you analyze the location of your listeners and preferred listening media. You have options available to you to monetize your radio station, making it a great way to generate additional revenue.


Launching a radio station is not as complicated as it may seem. Radioking gets you up and running quickly in just 5 simple steps. Contact Radioking for a 7 day free trial.