GEORGETOWN – Long a fixture in Georgetown County, WLMC radio station changed its call letters to WPIF on January 1 and plans programming changes, including increased local content.
WLMC had a long history of offering various formats, including talk radio and gospel, before its current incarnation as an oldies station, which is owned by Rod Stalvey of Georgetown.
WPIF (1470 AM and 101.1 FM) will continue to use the Scott Shannon True Oldies Channel format, of which the station is a subsidiary of the network, said station general manager Blaine Harvey.
“It’s a 24/7 format,” Harvey said. “We can include and plug in local programming – like Waccamaw High School football games or local concerts – and we do that on weekends. But for the most part, they make all the playlists. It’s a great relationship.
The only difference will now be the call letters from Georgetown station announced at the start of the hour.
Another syndicated show, Dick Bartley’s Classic Hits, aired on Saturdays. Recently, the veteran broadcaster announced his retirement.
But it could be serendipitous for the station – and Harvey is working to fill that potential programming void with local content.
“I’m working on content for both stations (Harvey also manages Georgetown’s country station WGTN) that will include locally curated and scheduled shows,” he said. “It will dive a little deeper into the existing formats for both stations, but will also include projectors from local musicians and concert-style highlights. “
Harvey said the station has an excellent relationship with Waccamaw High School and will continue to broadcast its football games, and that he is working to add more sports to the lineup.
“Now that the football season is over, we would like to play basketball and lacrosse – some of those sports that are important here. We will be working with Georgetown High School and looking to work with Andrews High School this year, ”he said.
Other programs will involve remote broadcasts.
“We have old technology that works, but we have new technology that will make it easier for younger people to make remote controls,” he said. “I already have a few gigs on the horizon that I’m not quite ready to announce yet,” he said.
Eliza Hilliard, Deputy Managing Director of WPIF and WGTN, looks forward to the future.
“We are moving forward with Georgetown’s oldest radio station,” she said. “Who wouldn’t feel lucky to be a part of this?” Rod, Blaine and I are all locals with a deep love for this community – and so we appreciate that sense of family that comes with the history of local radio in Georgetown.