EstrellaMedia, the transformative Spanish-language media company that serves a diverse multiplatform Latino audience in the United States, announced that Rene Santaelle was elevated to the role of Director of Digital and Streaming for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company’s successful streaming and AVOD platforms.

This press release is multimedia. See the full version here: https://www.businesswire.com/news/home/20220609005406/en/

René Santaella, Director of Digital and Streaming, Estrella Media. (Photo: BusinessWire)

“Since joining our team, René has focused on building and growing a dominant streaming and on-demand digital content business,” said Peter Markham, CEO from Estrella Media. “In less than two years, we have become a market leader, reaching over one billion streaming minutes viewed on our platforms. We are a leader in FAST and audio streaming for Spanish language content and content option compelling to audiences in the U.S. We are reinventing the Spanish language digital landscape, and Rene is an important part of the company’s continued growth and transformation.

“I am truly excited to continue driving digital growth and innovation in the Spanish-language market and to create ad-supported free streaming content options for our Estrella Media audience,” Santaella said. “This is an audience that demands more attention and investment from the advertising and entertainment industries and to be able to lead this effort during such a transformative time is inspiring. From news to digital premieres to the live video and audio streaming, we only scratch the surface of how our audience is entertained and informed.

Since joining the company in October 2020, Santaella has led the launch of Estrella Media’s content across FAST, AVOD, social and audio platforms, established a new digital organization, and become an active member of the IAB. Under his leadership, the company launched the EstrellaTV app in 2021, available on Roku, Fire TV, Android TV, iOS, Android mobile, Samsung and Vizio, and introduced four FAST channels, including EstrellaTV, Estrella News, Estrella Games and the news announced Cine EstrellaTV. He has brokered partnership deals with The Roku Channel, Samsung TV Plus, Vizio WatchFree, Xumo, Xfinity Flex, PlutoTV, Amazon News, Tubi, and FuboTV. Last year, radio listeners voted Estrella Media one of the top 20 leaders in audio streaming with stations like Que Buena Los Angeles, QB Underground, La Raza and El Norte – all available on TuneIn, the EstrellaTV app and EstrellaTV.com.

Prior to joining Estrella Media, Santaella was Senior Vice President, Head of Advertising Sales and Business Operations at Sony Pictures Television Digital Networks and built Crackle into a free ad-supported streaming network with the Emmy-nominated hit, Comedians in cars having a coffee. He also spearheaded the creation of a premium video network for advertisers targeting a large audience of “connected gamers” which included PlayStation, Funimation, Pluto TV and Crackle. Prior to Sony, he was director of advertising sales marketing for Disney Interactive, leading digital and cross-platform advertising and integrated marketing solutions across the company with corporate alliance partners.

He holds an MBA from the Anderson School of Business at UCLA and a bachelor’s degree from UCLA. He was also a member of the Puerto Rican national swim team and the UCLA men’s swim team.

About Estrella Media, Inc.

Estrella Media is a leading Spanish-language media company and one of America’s largest producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.

Estrella Media’s content studio powers all of its digital and linear media platforms, including EstrellaTV, its national television network broadcast on 16 owned or operated stations and 33 affiliated stations, as well as through cable providers and satellite and digital broadcasting platforms; Estrella News, the first 24/7 Spanish language multi-platform digital news network in the United States; and Estrella Games, the first 24/7 Spanish-language game show channel in the United States. In 2021, Estrella Media’s digital content surpassed one billion viewership minutes.

Estrella Media also owns and operates 14 radio stations and the Don Cheto Radio Network, which airs on 33 affiliate stations across the United States, featuring one of the nation’s most popular radio talents, Don Cheto. Estrella Media also produces large-scale music festivals, concerts, and special events across the United States.

To learn more about Estrella Media and to view company updates, please visit Estrella Media at estrellamedia.comand follow us on Twitter @Estrellamedia_, Facebook @Estrellamediainc and LinkedIn @Estrella Media, Inc.

Show source version on businesswire.com:https://www.businesswire.com/news/home/20220609005406/en/

CONTACT: Hanna Bolte,[email protected], 310-497-5586

Dina White, [email protected], 917-226-8366



SOURCE: Estrella Media, Inc.

Copyright BusinessWire 2022.

PUBLISHED: 06/09/2022 2:00 p.m. / DISK: 06/09/2022 2:02 p.m.