Mr. Sherlock emphasized that it is incumbent on the media to quickly embrace and adapt to changing digital trends to continue to remain relevant through the delivery of news and information to the masses.

Whether we like it or not, digital media enhancement technology is here to stay and is dramatically changing the media landscape around the world.

Although traditional forms of media such as radio, television and newspapers continue to remain relevant to certain sectors of our society, digital trends such as websites, social media, on-demand videos and audios are on the rise.

This sentiment was expressed by Grant Sherlock, the editor of ABC News Digital during his presentation to members of the local media on the topic “New Digital Audience”.

He emphasized that all we need to do is embrace and adapt to the changes so that local media continues to remain relevant and on par with global media practices.

Mr. Sherlock emphasized that it is incumbent on the media to quickly embrace and adapt to changing digital trends to continue to remain relevant through the delivery of news and information to the masses.

He mentioned that he is pleased with the pace at which local media is growing in digital technology, although there is still room for improvement in some segments of the local media fraternity.

He however acknowledged that there are many questions about how digital platforms can make money for you and this is an area where media organizations can redefine their strategies to ensure they don’t succumb. to challenges.

“It is particularly encouraging to note that even in organizations without a digital presence, photographs and stories suitable for digital platforms are being taken and written,” he said.

He identified that Facebook is key to reaching new audiences in the Solomon Islands due to its wider coverage and usage.

“Perhaps one of the interesting characteristics of local media is the fact that they have teams whose skills are just waiting to be developed or redirected to digital,” Sherlock pointed out.

He further stated that despite digital change, it is encouraging to note that radio and print media will continue to be needed long into the future for certain segments of the public.

ABC’s digital expert went on to say that the fact that most digital responsibilities fall to a few people needs improvement to avoid disrupting business.

Mr. Sherlock acknowledged that local media are limited by the availability of equipment to produce digital content, mainly due to cost and, to some extent, skills and know-how.

“It’s sad that editorial teams are young and it’s common for people to move into public relations early, perhaps for better pay and conditions,” he said.

He warned that it is high time media organizations redefine their strategies to adapt to changes in digital technology to ensure they remain relevant.

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