Cumulus Media launches ”810 The Spread” in San Francisco
”810 The Spread” San Francisco
Cumulus Media transforms KGO-AM/San Francisco into the Bay Area’s first sports betting-focused outlet under the name “810 The Spread”. The new station will offer insights behind the book from experts and will go live on Monday, October 10 after stunting since Friday. The legendary 810 AM frequency was the 80-year home of the historic KGO-AM Talk Radio. Kevin Graham, program director of Cumulus sister sports stations KNBR-AM & FM and KTCT-AM, adds the duties of program director for “810 The Spread”.
Larry Blumhagen, vice president/market manager of Cumulus San Francisco, said, “810 The Spread joins our sports brands KNBR 680AM/104.5FM and 1050 KTCT for a trifecta of dynamic sports content on four signals and streaming everywhere. We are excited for this new chapter and look forward to serving the Bay Area’s passionate sports fans in a way that is second to none.”
He added, “It’s a bittersweet day for us as it’s hard to say goodbye to the legendary KGO, who has been a part of listeners’ lives for so many years. We would like to thank everyone who have been part of KGO’s historic run these many years – and the listeners who have faithfully tuned in to the station. Times are changing, and we must change with them.”
Graham said: “810 The Spread will be the Bay Area’s best bet for sports fans and sports betting enthusiasts, and we’re excited to introduce sports betting radio to our community. The station will feature a range expert personalities who will deliver unique sports talk and sports betting information that entertains, informs and engages, as well as Cal Football and Basketball as well as select professional and college sporting events.
“While 810 The Spread will feature specific information on the game, we believe our entertaining presentation will make it a favorite for all Bay Area sports fans and a perfect complement to the legendary KNBR and KTCT. With its addition, it really shows Cumulus’ commitment to the Bay Area as ‘The Sports Leader’.”
Weekday programming includes: Bet QL Daily (6am-9am) hosted by Joe Ostrowski, Joe Giglio and Erin Hawksworth, Jim Rome (9am-12pm), You Better You Bet with Nick Kostos and Ken Barkley (12pm-4pm), Bet MGM Tonight (4-8 p.m.) and CBS Sports Radio from 8 p.m. to midnight.