The late Rush Limbaugh’s radio show on Premiere Networks is set to be taken over by sportscaster Clay Travis and radio host and political commentator Buck Sexton, according to the Wall Street Journal.

Why is this important: Premiere Networks hopes the duo will attract younger audiences to the show. Travis is 42 and Sexton is 39.

Between the lines: Premiere Networks debated for months how they would fill the role.

  • Many other big conservative radio names are already signed to rival networks. Dan Bongino joined Westwood One from Cumulus in March. Dana Loesch has worked for Radio America for years.
  • Until now, the network aired reruns of the show with guest hosts.

The big picture: The sought-after three-hour time slot is home to a massive audience cultivated by Limbaugh for years, leaving Travis and Sexton with big shoes to fill.

  • Limbaugh, on average, would reach up to 15 million listeners per week.
  • Premiere Networks’ noon-3:00 p.m. time slot is carried on approximately 600 radio stations nationwide, giving the show a much wider distribution footprint than rivals on networks like Westwood One and Radio America.
  • But county radio stations may choose to air other programs in that time slot, now that it is clear who will host the show.

What they say : “We’re not going to replace Rush Limbaugh, we’re going to evolve the show with new voices, those who grew up with Rush and looked up to him,” Julie Talbott, president of Premiere Networks, told the Wall Street Journal.

  • In a statement to the Journal, Sexton said, “The most dominant talk radio hosts belong to one generation; Clay and I represent the next phase. We’re going to bring the perspective of two guys who see a country they care deeply about, and a massive audience that needs people to speak up for them.”

To note : Travis is a sports journalist and entrepreneur who recently sold his popular website, The Outkick, to Fox Corporation, the parent company of Fox News.

  • Sexton is a popular conservative radio host who frequently appears on Fox News.

Go further: The rush to replace Rush