CEO of oOh!media Cathy O’Connor is set to reveal a glimpse of regional advertising success during a special address at the Newcastle Business Club on Tuesday August 2.

O’Connor, who joined Australia’s largest out-of-home media company in January 2021, will discuss how businesses of all sizes in regional communities can effectively use marketing to engage consumers at scale and drive growth.

Attendees of the event at the Newcastle Yacht Club will also enter the race to win $10,000 oOh! advertising package.

The CEO is one of Australia’s most recognized media industry leaders in the country. She joined oOh! after 12 years at the helm of Nova Entertainment, where she guided the company – which owns the Nova and Smooth radio networks – into a multi-platform entertainment business.

O’Connor has also held several management positions at Austereo after starting his career at 2SM and 2GB in radio advertising sales. She is also a Governor of the Cerebral Palsy Alliance Research Foundation, Chair of the Sony Foundation and previously served on the board of Commercial Radio Australia.

At oOh! she leads the company’s strategic evolution in an era of rapid change, capitalizing on the company’s significant investments in data, audience insights, content and creativity to target sustained growth. She also emphasized the company’s goal of improving public spaces for the benefit of all citizens.

O’Connor said, “As the media ecosystem continues to evolve, organizations looking to connect with consumers must navigate an overwhelming number of channels, formats and technologies. oh! continues to invest in data, audience insights, content and creative to ensure that our advertising partners in regional communities such as Newcastle have a better understanding of their consumers, how to target them effectively and offer better return on marketing investment.

“Having worked in media and advertising for over 30 years, I am looking forward to offering my insights into today’s complex media environment with the Newcastle Business Club and providing insight into the direction the business is taking. industry and show why Out of Home is an efficient and adaptable way that can work for businesses of any size.”

Jim GarrisPresident of the Newcastle Business Club, said: “Marketing and advertising are key elements of business success, so we are delighted to have Cathy come to Newcastle to share her decades of expertise with our audience.

Cassandra AgnewoOh!, Newcastle’s Senior Business Manager, added: “Newcastle’s business community is bouncing back after two years of disruption and as one of the country’s leading media executives, Cathy is perfectly positioned to bring insights that will framed within a regional framework. context, to the participants.

Plus, there’s the chance to win an exclusive oOh! Out of Home advertising package worth $10,000, so it will be a must-have,” she added.

The August Newcastle Business Club Luncheon takes place on Tuesday 2nd August. To purchase tickets, click here.

Top photo: Cathy O’Connor