Waking up at a normal hour the day after the Super Bowl was another pleasant reminder to Adam Hawk that his life wasn’t eaten away by radio hubbub. For the past 15 years, watching the Super Bowl meant the stress of constantly taking notes and trying to create content for everything that was happening, while dealing with the inevitable of waking up at 4 a.m. the next day to prepare for the biggest. The Jim Rome Show of the year.

But not this year. Instead, Hawk spent the night with family and friends and even treated himself to a few drinks, while watching a classic finish between the Rams and Bengals. It was his first Super Bowl in several years where he was not an executive producer of a nationally broadcast radio show. And he liked the change of pace.

However, this feeling is in no way indicative of what happened. The Jim Rome Show was like. It’s quite the opposite. Hawk left the show at the end of July 2021 because he wanted a lifestyle different from what radio could offer. He’s always been passionate about creating the best show possible every day and doing it with a group of colleagues he calls close friends, but he wanted a less demanding lifestyle.

“I feel like I’ve lived several lives since I left The Jim Rome Show and radio in general,” Hawk said. “It’s just a completely different way of life. I’ve been very busy with my own business, another job for a golf association, and then two kids. I filled my schedule and felt a sense of freedom that I hadn’t felt in a long time. This is not necessarily indicative of The Jim Rome Show, it’s just the radio. You’re always on the hunt for content and glued to your phone and TV. Just to get that away from me, it’s been five years, in a good way, not in a bad way.

The funny thing about radio is that you can leave it, but it takes time for it to leave you. Your daily routines in the business don’t just disappear the day after you leave the studio for the last time. If you’re used to waking up at 4 a.m. like Hawk was every day of the week, you’re bound to find yourself waking up at the same time for several days.

“The two things I couldn’t shake right away were that my body clock was always waking me up at 4 a.m.,” Hawk laughed. “The show started at 9 a.m., but we were showing up at 5 a.m. I also couldn’t help but think that every time I saw sports on TV, the idea that I I needed to make up my mind about what I was seeing and then shoot content. When I realized I didn’t need to do that anymore, it was a huge relief.

The removal of Twitter was also a huge relief for Hawk. Like so many others on the radio, he consumed his daily life. This never allowed him to quit his job at his current workplace. Work was always on her iPhone screen even at home. So when he decided to quit radio, he was eager to delete Twitter. Sure, it was weird at first, but he swears by a lifestyle that isn’t controlled by an app.

July 25 marked one year since he left the radio business. That day, a reflection probably took place with Hawk on his decision. Although he is still happy with the way he decided to pursue his professional career, you can bet there was a moment when he thought back to the good times he had. The Jim Rome Show. Those fond memories that came to mind were the camaraderie he had with the rest of the staff. The days were everyone coming together to accomplish something big. This happened often as an executive producer and these are the days he looks on most fondly during his 15 year career.

“I also missed the invitation to be creative every day,” Hawk said. “The radio gives you the opportunity to be creative because every day you have to build a sandcastle, a wave will knock it down and you start from scratch. The content changes and you have to start over every day. There aren’t many jobs where you start from scratch every day.

Hawk will always have a special legacy with The Jim Rome Show, seeing as he was the executive producer at the time Rome was elected to the Radio Hall of Fame in 2019. Not only was he there at the time of the highest honor in the show’s history, but he pushed for let that happen. Hawk was even mentioned in the Rome speech, which was one of the most surreal moments of his entire career.

“Jim had to rush the votes, which was a bit demeaning for a guy of his skills, talent and importance to the industry,” Hawk said. “But I can see how the Hall of Fame, in order to create buzz, would want these hosts to ask their listeners to vote for them, because at least that gets the hosts talking about it. We had to ask our listeners to vote and find a way to encourage them to do so. We created this thing called The Box of Chaos, where we threw a bunch of stuff into this box, like, we’re going to do these things if we beat the hosts that we were up against.

“We were up against conservative radio guys, where we didn’t have a chance, because they had this built-in fanbase that’s so much bigger than even Jim Rome’s, but we ended up thanking the listeners and pull some of those things out because they went so hard on us The mayhem box was super, super fun and it ended with my good friend James Kelly, who works on the show, reading mean tweets about the size from his forehead and it was one of the funniest wins and one of the funniest couple of weeks I had to work really hard on something I really believed in which was Jim’s entry in the Hall of Fame. In the end it didn’t work out, but he got the following year on his own merits. I was verified by Jim Rome in his Hall of Fame speech, which , when I was a kid, it’s something I never imagined. Radio was the one of the best times of my life.

There’s also the thrill and excitement of producing Smack-Off which is one of the most well-known sports radio shows the company has ever seen. It’s a huge time for the show and probably a stressful time as well.

“Every Smack-Off was a proud moment because there’s a lot going on behind the scenes in terms of the production of this show,” Hawk said. “This show, in my opinion, is still the most important radio show of the year for our genre, because it’s been around for 30 years and it’s trending on Twitter and people are taking it very seriously. It was always a moment of pride to produce them.

Those memories were no doubt on Hawk’s mind when he began considering leaving radio in 2020. He didn’t leave the company until 2021, but the pandemic played a big role in his decision. Hawk saw so many people around him switch to working from home, where they could set their hours. He was jealous of their ability to work remotely and reconnect with family and friends on a different level.

“I know people have Comrex setups and things like that, but you can’t do The Jim Rome Show from my house,” Hawk said. “It’s not possible. I realized that I’m in this business where it’s incredibly difficult to have free time because the content never stops. I think anyone in radio can It’s stressful around Thanksgiving and Christmas to think about taking time off because everyone wants it, but someone has to be on the air. There’s a lot of games over the holidays. This is not a normal life. After 15 years of this, I finally thought, I want to trade this for a normal life. Everyone thinks, with us, this is the biggest concert in the world. And in some ways it is, but that’s not what the general public thinks. It’s not sitting courtside at Lakers games. It’s not flying on private jets for the Super Bowl or being best friends with Odell Beckham Jr. is a lot of work and that content doesn’t happen.

If Hawk was going to leave sports radio, he wanted to pursue something he was passionate about. He found that in 2020 with a company that specializes in preserving the chic style of a well-dressed golfer. national golf is a clothing brand for golfers and a style that Hawk wholeheartedly believes in. He was immediately attracted to the business and knew it was a business he wanted to pursue.

“I’ve always been drawn to the timeless aesthetic of yesteryear,” Hawk said. “You look at these old timers wearing these clean ironed shirts and pants, you’re like wow, they look just as good today as they did 50 or 60 years ago. That’s the pure definition of timeless. You turn on the TV and watch the PGA Tour, nobody dresses like that, they’re like NASCAR drivers covered in logos or clowns like Ricky Fowler in his bright orange There’s no style, charisma or charming and I think when these guys see pictures of themselves 10 years from now, they’ll be embarrassed.

“I immediately started looking for vintage golf apparel and Zuckerberg listens to whatever you think, so he put Nation Golf in front of me. I was like, goddamnit, I can’t believe “Somebody do that and I can buy it new, I don’t have to go to a thrift store. I can buy it new. I was sucked in right away.”

Hawk noticed that Nation Golf’s Instagram following was way below what he thought it should be for such a cool brand. Something clicked for him at that moment. As the executive producer of a Hall of Fame radio show, he was confident in his abilities to handle promotions and social media to a considerable degree. He was curious if he could apply these skills and apply them to the business. He was there to see if he could do just that with Nation Golf, so he reached out to founder and CEO Ryan Engle.

“I loved the logo, I loved the name, I loved the clothes, and I ended up loving the guy,” Hawk said. “He told me he’d come as far as he could on his own and it was the perfect time for me to come and introduce him. He said, hey, let’s play 18 holes together, if you’re not a serial killer, we can do it. And we did it.

Golf Nation’s business has gradually improved to the point of exponential growth. But he never wanted to rely on The Jim Rome Show to help grow the business, even when he was balancing the two jobs on a daily basis. Rome was fully supportive of Hawk’s sideways fuss and only reminded him to “keep the gist, the gist.”

“I’m very proud of the fact that I never used Jim’s platform to sell the business,” Hawk said. “I didn’t send her any callers who were going to talk about it. I didn’t send him any emails that were going to talk about it. I tried to keep it as separate as possible. Even the last day Jim asked me on air what was next, I said, “Hey, I don’t want to publicize this for what I’ll do next, but I’m going to run my own business.” ‘. I didn’t even mention Golf Nation by name, because I felt like he’d been sailing this giant yacht from a radio show for 30 years and I didn’t want to be the clown that’s on the point to jump and shoot the parachute which has a giant company logo on it. It just wasn’t my thing.