Long-running Swansea radio station The Wave will start broadcasting the majority of its program from outside Wales

The change will see presenter Jamie Pritchard, who has been with the station since 2013, put on his final show on May 13, as he replaces some of his local programs with national ones. As well as the weekday breakfast shows which will retain local news and local traffic content, from May 16 the rest of the programming will be pulled from Hits Radio hubs based in England and Scotland.

Gary Stein, Hits Radio Network Content Director, said: “We send our huge thanks to Jamie for keeping us all so entertained this week, I hope you’ll join me in saying goodbye as he wraps up his broadcasts next month ahead of this new chapter.You can get more Swansea news and other story updates by subscribing to our newsletters here.

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With Jamie’s departure, The Wave, which launched in Swansea in 1995, will air new national programming including a Drivetime show hosted by Gemma Atkinson and Mike Toolan, and a mid-morning show from the former KISS host Breakfast, Tom Green. You can read more stories about Swansea here.

However, some Swansea listeners fear the changes will impact the show’s local vibe. There was similar disappointment among Swansea residents when thousands of listeners signed a petition against the rebranding of sister station Swansea Sound radio in 2020. It has since been rebranded as ‘Greatest Hits Radio’ with listeners locals describing the original station, launched in 1974, as “the heart of our city” and the rebranding as “a terrible loss to the region”.

Nathan Watters, 34, who lives in Coelbren, said: “This is a blow to the region, all programs will be networked from England except breakfast. No calls for advise of traffic issues or to chat and no way to mention anything local.

“I feel sorry for the local presenters who will lose their jobs with this news. Radio is certainly a changing landscape, but all that networking and celebrity misses versus proper presenters capable of producing amazing radio is rubbish. Although community radio is great, the presenters don’t get paid a dime, not even the fees.

Also responding to recent news about The Wave, a Facebook user said: “I stopped listening to Swansea Sound when Hits Radio took over, it wasn’t the same anymore. We lost Kevin John, the Sunday phone call, the local news and also personal contact with staff who were local. It was a slap in the face for those who were loyal to the radio.

Hits Radio said changes to The Wave mean some jobs are being reviewed, while new roles are also being created to support the network.

Mr. Stein added, “We are committed to securing the future of radio in local markets and in a rapidly changing audio landscape, we must reinvent local radio to ensure its future success. Along with these exciting new programs, listeners will continue to have access to local news content, local information and traffic and travel that is important to them. »

The new schedule for The Wave’s launch on Monday, May 16 is as follows:

Monday Friday

6:00 a.m. – 10:00 a.m.: The Wave Breakfast with Leigh & Claire

10 a.m. – 1 p.m.: Tom G.

1 p.m. – 4 p.m.: Hattie Pearson

4 p.m. – 7 p.m.: Gemma Atkinson & Mike Toolan

7pm – 10pm: Jordan Lee (Monday to Thursday – Friday 7pm – 10pm: Friday Night Hits with Max George)

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