If you’re using social media to advertise your business, keep this in mind. “Likes don’t happen on Facebook. They are born from the great experiences you create for offline users. It’s hard to say who said this quote first, but it’s a great reminder that social media like Facebook can only be a residual part of your relationship with consumers. The consumer must know your company, your product or your service to make the decision to try you. Then, when the customer visits you, make sure their experience with you is top-notch. Because there’s another quote to keep in mind – “you never get a second chance to make a first impression”. Radio advertising to mass audiences combined with display advertising on is the fastest and best way to invite familiarity because no one reaches more of your potential customers than Clarke Broadcasting. For more marketing information, call us at 209-533-1450 and ask for our Sales Manager.


You might think everyone listens to Spotify or Pandora. Well, think again.

While it’s undeniable that streaming services like Spotify and Pandora are popular, AM/FM radio is still far more popular. If you’ve been fooled by the alleged popularity of streaming services, you’re not alone. According to a survey by Edison Research, the AM/FM audience share is twenty-one times higher than that of Spotify and fourteen times higher than that of Pandora. Many people think that streaming services put radio at a huge disadvantage. Not so.

Radio is still the number one way to discover new music. Not only that, but the radio offers fresh new content, and here at Clarke Broadcasting, we keep you up to date with information about fires and other emergencies, to keep you and your family safe. To learn more about how radio can reach huge audiences and help your business thrive, call us at 209-533-1450 and ask to speak to our Sales Manager.


Internet advertising has been around for over 25 years now, and it’s still the Wild West.

Every time you go on the internet whether on a PC, tablet or mobile phone, you see advertisements.

Companies monitor your every move online and serve you ads that seem relevant to you and your interests. Unfortunately for these advertisers, the number of frauds perpetrated online is staggering. For every person like you, there could be a thousand who are fictional. As recently as 2019, Facebook purged 5.4 billion fake accounts. Uber thinks it wasted two-thirds of a $150 million online advertising budget, advertising to people who don’t exist. is different. It is one of the most visited news websites in all of Northern California and the vast majority of people who visit the site are here, local and most importantly, real. Advertising on my motherlode dot com works for dozens of businesses in the area and can work for your business too. For more information, call Clarke Broadcasting at 209-533-1450 and ask our Sales Manager.


Social media has changed the way the world communicates.

Most people use one form of social media or another. At Clarke Broadcasting, we use social media to stay in touch with our listeners on a personal basis. The problem with social media is when it is expected to produce huge results when used as an advertising vehicle. Take Facebook for example. Many companies use it because it’s cheap. But be careful – even Facebook acknowledges that only 2% of all posts are actually rated. We’re a massive company, and reaching just two percent of users, one at a time, is preventing your business from reaching enough consumers. This is why a mass medium like radio works well in conjunction with your social media efforts. Ninety-three percent of Americans use the radio every week, so your customers are listening, and no one has more listeners than Clarke Broadcasting’s three stations. For more marketing information, call us at 209-533-1450 and ask for our Sales Manager.


Social media is great. We at Clarke Broadcasting of Sonora use it all the time.

Social media has allowed many businesses to expand their marketing at a reasonable cost. But social media can only take you so far, reaching people one at a time. And, you can’t control when they absorb your message. By combining radio with social media, you get a great punch. Just make sure your message is consistent regardless of the message. – that your website is updated regularly and that whatever aspect of your business you are promoting, there is no consumer confusion. At Clarke Broadcasting, we are experts in using social media and combining it with the power of radio. We can also ensure that your media assets convey a consistent message for ultimate effectiveness. Remember that your website is who you say you are. Social media is what your customers say you are. Both need attention to function as effective advertising. For more marketing information, call Clarke Broadcasting at 209-533-1450 and ask for our Sales Manager.


What’s the best way to get your brain to remember something?

Your memory is fueled by repetition. The more your brain is stimulated by an idea, the more it can remember. In radio advertising, this is done by frequency. Even the best advertisement with the most creativity, urgency and the best offer can go to waste. Our brain processes tens of thousands of messages daily. To have sustained success in advertising, you need frequency. Frequency ensures your message gets through, and consistent radio advertising means you’ll reach that frequency with your target audience no matter where they are in the buying cycle. Those advertisers you immediately recognize both nationally and here in the Mother Lode have gained recognition through consistent advertising with a frequently repeated message. Radio reaches 93% of Americans every week, so tap into this large audience with frequency. For more marketing information, call Clarke Broadcasting at 209-533-1450 and ask for our Sales Manager.

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