89.7 Bay has been officially announced as Malta’s most popular radio station for the 16th consecutive year, according to the most recent figures released by the Broadcasting Authority on Wednesday August 10.
89.7 Bay was noted as the most followed radio station, with 20.5% (264 respondents) of a sample of 1,285 radio listeners mentioning it as one of three radio stations they had listened to the day before .
The station is most popular with young radio listeners between the ages of 12 and 30. 89.7 Bay was also recorded as the most listened to radio station on DAB+.
For another year, Bay Breakfast with Daniel & Ylenia was also honored as the most listened to local radio show, with 17.1% (217 respondents) mentioning it as their favorite local radio show for listeners aged 12 at 40 years old. This year’s results marked the show’s biggest numbers to date.
Data for this evaluation was collected between Wednesday, June 8 and Tuesday, June 14, 2022. This survey included changes in terms of data collection, research methodology, data analysis, and presentation of results.
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